Andy Cunningham is a communicator, marketer and entrepreneur who needs little introduction.
After famously helping to launch Apple with Steve Jobs, she has been at the forefront of branding, positioning and communicating emerging technologies for over 30 years.
Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. She is soon to publish her first book, Get to A-Ha!
Odgers Berndtson’s Corporate Communication Practice was delighted to host Andy’s masterclass on effective positioning strategy on January 12th 2017.
Watch Andy's full masterclass below:
On paper, India is a dream market with an educated workforce. So why are MNCs struggling to attra...
In India, multi-national companies are finding huge market potential, an entrepreneurial spirit a...