Where Leadership Matters | The Future of Marketing: AI, Ads & Creativity
5 min read
Our world is evolving immeasurably. Having the right leadership has never been more crucial. Welcome to ‘Where Leadership Matters,’ a podcast series that dives into pivotal career moments and high-stakes decisions across diverse industries.
Episode 3 | The Future of Marketing: AI, Ads & Creativity
Join Rupert Lion, Partner in Odgers Berndtson's Technology Practice and Head of Scale Up Collective US, as he sits down with Steve Dunlop, an audio visionary and founder of AMA, a groundbreaking platform that transforms digital audio advertising through real-time, data-driven personalization, as they delve into the evolution of AI in advertising.
Rupert & Steve explore the role of human voice actors in AI-generated ads, future trends in audio advertising and how AI can boost creativity and efficiency in advertising while addressing market readiness challenges and the necessity for customized AI solutions. They explore AI's dual role in lead generation, the need for human oversight, and the future implications of AI development, balancing optimism with caution regarding its rapid progression.
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