As Heads of Finance try to anticipate the potential effects of an ever-changing Brexit, Mark Freebairn, Head of Odgers Berndtson’s Financial Management Practice in London, explores whether technology might ride to the rescue of businesses looking for growth and profitability.

For a while now organizations have been talking to their legal advisors and asking for non-billable advice about what Brexit might mean. Now, for the first time, heads of finance are telling us they’re paying law firms for specific advice as to what they need to do in the eventuality of whatever version of Brexit occurs.

Larger, international groups are further ahead on this, but really anyone with a supply chain outside the UK is thinking about it. And all the heads of finance we talk to are wrestling with the problem of how you solve a challenge without knowing what the challenge is.

New drivers of growth

More tangible is the impact on the UK economy of Brexit. For many companies, the UK has become a less attractive country to invest in. Many Directors who sit on foreign boards tell us their companies’ investment money is going into Southern and Northern Europe, Asia and pretty much anywhere else in the world before it comes into the UK. In time, that will reduce the amount of foreign investment in the UK, and therefore its growth and profitability. UK-based finance heads need to look for other means of driving growth and productivity. Technology, including greater use of automation and artificial intelligence, is increasingly one of the favorites to achieve that.

Robot rescue

At a recent networking event we held for Chief Finance Officers (CFOs), three different people said: “We’ve launched our first robot”. All three were a success, and the CFOs were now looking at the potential cost savings that could result, leading to a very interesting conversation about how the savings created by robots might be taxed.

There’s no doubt that artificial intelligence and related technology, which can drive productivity and cost control, will become a bigger focus for the CFO and finance community – especially if business performance starts to trend down.

This means that if the UK continues to lag behind other European economies in terms of growth, this country may start to emerge as a leader in its use of new technologies and automation.

Banking on technology

Technology is also a strong theme in the next excerpt from our Brexit Report. Our Head of Financial Services will explain why the onward march of digital automation is actually a bigger threat to jobs in the City of London than Brexit. That said, the opportunity to get things right in technology could have a huge, enduring upside: positioning London to hold onto its crown as Europe’s global financial center.

These insights by Mark Freebairn, Head of Odgers Berndtson’s Financial Management Practice in London, are part of ‘Brexit, Business Leaders and Investment’, a major report from Odgers Berndtson. As leaders in global executive search, across multiple functions and sectors, we have a unique perspective that comes from being close to top executives in almost 30 countries.

Download the full report

To explore more of our perspectives on Brexit, click below:

Mark Freebairn

Mark Freebairn is a Partner and Head of the Financial Management Practice of Odgers Berndtson, based in London. The Financial Management Practice appoints Finance Directors and CFOs across all sect...



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