Corporate Affairs
Corporate Affairs Director: Brand Promotion and Reputation
Peter Cross, a well-known figure within corporate affairs and communications, discusses the highlights of his career within this valuable and fast-paced sector.
Joining Miriam McGilvray, Associate in the Corporate Affairs Practice at Odgers Berndtson, Peter shares his interesting and varied professional background with several major brands, what it takes to be a success in the role, the shifts of the industry and the value a corporate affairs director can bring to an organisation.
Peter has worked across the world for companies such as Waitrose, John Lewis, the Loreal Group and the Cartier Group, as well as running an agency and consultancy practice.
Key Takeaways
- The communications industry is an exciting yet challenging area of expertise.
- Being “motivational mobilisation”, the role is centred around people as well as the culture of the organisation.
- Often acting as the voice of the company, the role carries great responsibility.
No matter which industry an organisation operates in, the role of a corporate affairs director is hugely diverse and ever-changing. A big thank you to Peter Cross for sharing his experiences.
Follow the links below to discover more about our expertise or to contact your local Odgers Berndtson office.
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