Consumer goods and FMCG companies must develop a consumer-centric approach to product development and marketing.
Consumers are more knowledgeable than ever and with direct access to manufacturers via social media, consumer goods companies must engage their customers and centre their business strategy around them.
From food and beverage producers to toiletries and clothing companies, organisations must utilise consumer data to create successful products and optimise their global marketing and supply chain.
In the UK there has been a strong shift towards discount and luxury brands, whilst UK consumers are some of the most digitally advanced in the world.
To improve upon the sector’s steady growth, consumer goods firms in the UK must harness consumer data to create innovative and desirable products, supported by strong marketing activities.
Odgers Berndtson works with firms from across the CPG spectrum to discover and secure senior leaders. From international expansion, to digital transformation, we work closely with clients to recruit executives with the experience to match their objectives.
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