04 Apr 2018
Leading the agricultural revolution
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Technology promises to help feed the world, but it can’t do it on its own. And that’s a major leadership challenge.
However, real change can only come about by the people in charge leading both cohesively and conscientiously in the field (sometimes literally).
“Ultimately science and technology cannot yield impact on its own – it takes visionary leadership to drive it forward,” states Ron Woessner, Head of the Agribusiness Practice at Odgers Berndtson’s Minnesota office, and previously with CHS, now the world’s largest grain, fertilizer and feed cooperative.
“Tomorrow’s agricultural leaders have to have a global mindset and incredible translative capacity, someone who can both communicate and empathize with farmers, financiers, and consumers.”
Inspired by the phenomenal disruptive ability of technology, an entire cadre of new leaders and young entrepreneurs are already leveraging (sometimes simple) technology to enhance food security in some of the world’s most challenging environments.
Woessner believes that this new era in agriculture – anchored in a world where commerce, science, and technology are changing at breakneck speed – hinges on a collaborative mindset.
“Leadership is not about one person doing everything, it’s about enabling everyone around you to realize a common vision. Food security is a common goal we share with everyone around the world,” he says.
Carl Casale, the former CEO of CHS Industries, a Fortune 100-listed US agricultural co-operative, agrees.
“This perfect storm ahead needs a fundamentally different leader, one who is far more adaptive, forward-looking and inquisitive. The core skills are not so much about functional knowledge as they are about transformative leadership. When you couple that with technology, that’s when seismic change happens.”
This article is adapted from an in-depth look at food, science, and technology by Natasha D’Souza in the latest copy of the Odgers Berndtson magazine, OBSERVE.