Digital Transformation & its impact on Consumer sector in India
Digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet the ever-changing business and market requirements. The disruption caused by the pandemic has shifted organizations’ focus on digital acceleration, which has trickled into critical areas of all businesses. This includes how an organization reaches & engages with its customers. Regardless of the industry, leaders across sectors are recognizing the power of digitization and are using it to empower their business.
However, for some organizations, the journey has not been simple. Odgers Berndtson India invited select leaders from the consumer sector for a dialogue to understand how digital transformation has impacted their businesses.
The key points from the dialogue have been compiled into a white paper. This includes insights from industry leaders such as Achyut Kasireddy - Managing Director & CEO - India & India Subcontinent, Mayora India, Jayant Khosla - Managing Director & Group Head, VLCC Health Care Ltd, Neil George - Managing Director India Bangladesh Sri Lanka, Nepal & Bhutan, Nivea (Beiersdorf), Siddharth Banerjee - Managing Director – India & Asia, Pearson Education and Vipul Sabharwal - Managing Director, Luminous Power Technologies.
The key takeaways from the dialogue are as follows:
- Power of real-time data offered by digital platforms for companies operating in the consumer space
- Changes in the shopping experience that has been aided by digitization
- How Covid-19 has accelerated the digital journey
- Digital transformation must be clubbed with a change in cultural mindset within the organization. This has not been easy for organizations with a traditional mindset
- Omnichannel experience is here to stay
- Leadership and Talent trends in the consumer sector in India
Download the white paper here to know how organisations in the consumer sector in India have used the power of digital technology to transform & accelerate their business.
Reach out to Odgers Berndtson India team to help fast track your organization’s digital journey by getting the right talent on board.