NLD
Consumentengoederen
Consumentengoederen en FMCG-bedrijven moeten een consumentgerichte aanpak van productontwikkeling en marketing ontwikkelen.
Consumenten hebben meer kennis dan ooit. Via directe toegang tot fabrikanten via sociale media, moeten bedrijven in consumentengoederen hun klanten betrekken en hun bedrijfsstrategie op hen afstemmen.
Van producenten van voedingsmiddelen en dranken tot bedrijven voor toiletartikelen en kleding, organisaties moeten gebruikmaken van consumentengegevens om succesvolle producten te maken en hun wereldwijde marketing en distributieketen te optimaliseren.
Nederland
The Dutch consumer industry is experiencing one of the most interesting periods ever. Technological developments ask for a continuous assessment of companies’ capabilities versus its strategic agenda. How to drive these changes becomes more complex. With money available, a more aggressive and shareholder value driven approach has hit the consumer industry.
Looking through the lens of B2C tech companies the sky is the limit, but competition is strong and there is uncertainty about what future competition will look like. Constant change is a fact and digital natives thrive on this.
Cultural and organisational differences and strengths are key to future success as globalisation is expected to continue, as is consolidation.
The Netherlands remains a favorite for companies to settle: talented and highly-educated people and quality of life that is among the best in the world. Â
Fully aware that the constant is a transformational agenda, Odgers Berndtson knows how to help companies achieve their strategic goals.
