Andy Cunningham is a communicator, marketer and entrepreneur who needs little introduction.

After famously helping to launch Apple with Steve Jobs, she has been at the forefront of branding, positioning and communicating emerging technologies for over 30 years.

Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. She is soon to publish her first book, Get to A-Ha!

Odgers Berndtson’s Corporate Communication Practice was delighted to host Andy’s masterclass on effective positioning strategy on January 12th 2017.

Watch Andy's full masterclass below:

Hannah Peech

Hannah is the Head of the Corporate Communications practice at Odgers Berndtson. Hannah spent four years working in our not for profit practice managing CEO and Board recruitment before moving to l...

Insights

Insight

How the digital customer is dictating the pace of businesses change

Chapter one of our ‘Leadership, Disrupted’ report revealed how technologically-fuelled disruption...

Insight

Brexit: the view from Brussels

In a further extract from the Odgers Berndtson Report on ‘Brexit, Business Leaders and Investment...

Insight

Is it time to turn off digital, and turn on to real life?

Digital overload is causing burnout, stress, lack of productivity and more. So is it time to put...