Andy Cunningham is a communicator, marketer and entrepreneur who needs little introduction.

After famously helping to launch Apple with Steve Jobs, she has been at the forefront of branding, positioning and communicating emerging technologies for over 30 years.

Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. She is soon to publish her first book, Get to A-Ha!

Odgers Berndtson’s Corporate Communication Practice was delighted to host Andy’s masterclass on effective positioning strategy on January 12th 2017.

Watch Andy's full masterclass below:

Hannah Peech

Hannah is the Head of the Corporate Communications practice at Odgers Berndtson. Hannah spent four years working in our not for profit practice managing CEO and Board recruitment before moving to l...

Insights

Insight

The MNC’s guide to understanding India - Part 1

In India, multi-national companies are finding huge market potential, an entrepreneurial spirit a...

Insight

British bosses take tough line on a hard Brexit

Our poll of a hundred top UK business leaders, mostly chairs and chief executives of FTSE compani...

Insight

Barely 1% of UK top bosses support a “Hard Brexit” whilst 75% fear negative impact on their companies

A hundred top UK business leaders, mostly chairs and chief executives of FTSE companies have deli...