Omnichannel marketing focuses on placing the customer at the heart of all sales, marketing, and service related activities within a company – across all available platforms through which the customer is able to interact with the company.
In this process, collecting and converting valuable customer data into customized offerings is crucial in achieving success within the field.
But despite this, many large Danish companies fail to understand the importance of gathering information on, for example, transactions and past interactions with customers.
In order for Danish companies to compete globally and to retain their customer base within Denmark, it is crucial that management teams work strategically with omnichannel marketing to create a coherent and consistent customer experience at all times.
New Manager Barometer by Odgers Berndtson shows high approval ratings for the still young leaders...
By Paul Butterworth MNI, Global Head of the Maritime & Shipping Practice at Odgers Berndtson