Most technology MNCs are facing the critical question of how to transition their businesses in today’s fast-paced, disruptive technology market, having to re-define business models and go-to market strategies in order to capture future market share. They are facing the enormous challenge of working, partnering and competing with Chinese tech companies, many of which already lead the trends. One has only to think of Alibaba in the digital commerce space and Tencent’s Super Apps WeChat.
To explore and identify how businesses have been impacted by disruptive technologies, Odgers Berndtson interviewed almost thirty business leaders from sizeable European, American and Chinese enterprises based within Greater China. Our aim was to probe their perceptions of the current and future tech market in the region.
From discussions, four key areas emerged as crucial for consideration by tech companies. They are presented here as:
- New technology market – public cloud computing and SaaS: off-premise IT solution
- Traditional IT market: on-premise IT solution
- Challenges for tech MNCs in China
- Reasons for optimism: Why tech MNCs in Greater China expect a bright future
Odgers Berndtson global study of university technology research reveals dearth of UK specialists.
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