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Positioning brands in an unpredictable world was the leading topic of this session
Andy Cunningham is a communicator, marketer and entrepreneur who needs little introduction.
After famously helping to launch Apple with Steve Jobs, she has been at the forefront of branding, positioning and communicating emerging technologies for over 30 years.
Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. She is soon to publish her first book, Get to A-Ha!
Odgers Berndtson’s Corporate Communication Practice was delighted to host Andy’s masterclass on effective positioning strategy on January 12th 2017.
Watch Andy's full masterclass below:
