Consumer goods and FMCG companies must develop a consumer-centered approach to product development and marketing
Consumers are more knowledgeable than ever and with direct access to manufacturers via social media, consumer goods companies must engage their customers and center their business strategy around them.
From food and beverage producers, to toiletries and clothing companies, organizations must utilize consumer data to create successful products and optimize their global marketing and supply chain.
Are consumer goods companies hiring enough outside talent?
In a wide-ranging discussion, Dr Marijn Dekkers, recently appointed Chair at Unilever, talks to V...
Ross Woledge interviews the CFO of TSC Stores LP