Cookies on the Odgers Berndtson Website

We use cookies to ensure that we give you the best experience on our website. This includes cookies from third parties such as Google Analytics. Such third-party cookies may track your use of the Odgers Berndtson website. If you continue, we’ll assume you’re happy to receive cookies on the Odgers Berndtson website. To learn more about the use of cookies on our website or to opt-out from them, please visit our Privacy Policy.

Privacy Policy
Continue
Your version of Internet Explorer is an unsupported browser and can put your computer at risk. Please upgrade your browser for a secure and supported experience.
  • SGP
    • Australia
    • Austria
    • Belgium
    • Brazil
    • Canada
    • China
    • Czech Republic
    • Denmark
    • Finland
    • France
    • Germany
    • India
    • Ireland
    • Japan
    • Luxembourg
    • Mexico
    • Netherlands
    • Portugal
    • Russia
    • Singapore
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • UAE
    • Ukraine
    • United Kingdom
    • United States
  • Contact us
  • Contact us
Odgers Berndtson logo
  • Industries
    • Business Services | Professional Services
      • Business Services | Professional Services overview
      • Accountancy & Tax
      • Business Support Services
      • Legal
      • Management Consulting
      • Real Estate Management
    • Consumer | Entertainment | Sport
      • Consumer | Entertainment | Sport overview
      • Consumer Goods
      • Gaming
      • Media, Entertainment & Publishing
      • Retail
      • Sport
      • Travel, Leisure & Hospitality
    • Education
      • Education overview
      • Commercial Education | Accreditation | Training
      • Higher Education & Universities
      • Schools
    • Financial Services
      • Financial Services overview
      • Asset Management
      • Capital Markets
      • Corporate & Institutional Banking
      • Insurance
      • Market Infrastructure & FinTech
      • Private Equity & Venture Capital
      • Real Estate Investment
      • Retail & Commercial Banking
      • Wealth Management
    • Healthcare & Life Sciences
      • Healthcare & Life Sciences overview
      • Healthcare
      • HealthTech
      • Life Sciences
    • Industrial
      • Industrial overview
      • Energy & Natural Resources
      • Infrastructure
      • Manufacturing
      • Transportation
    • Public & Not For Profit
      • Public & Not For Profit overview
      • Arts & Culture
      • Charities & Foundations
      • Government & Public Organisations
      • Housing
      • Intergovernmental Organisations
      • Trade Associations & Professional Bodies
    • Technology
      • Technology overview
      • Cyber Security
      • Internet Services
      • IT Infrastructure & Electronics
      • IT Services
      • Software
      • Telecommunications
  • Roles
    • CEO
    • CFO & Financial roles
    • Chair & Board
    • Corporate Communications roles
    • Digital & Technology roles
    • Human Resources roles
    • Legal & Company Secretary
    • Marketing & Sales roles
    • Procurement & Supply Chain roles
    • Property roles
    • Risk & Compliance roles
  • Our services
    • Board Search
    • Executive Coaching & Development Services
      • Executive Coaching & Development Services overview
      • CFO Leadership Development
      • Executive Coaching & Onboarding
      • Leadership Team Development
    • Executive Search
    • Industry Mapping
    • Interim Appointments
    • Leadership Assessment Services
      • Leadership Assessment Services overview
      • CEO Evaluation
      • LeaderFit Assessment
      • Succession Planning & Development
  • People
  • Insights
    • Diversity Matters
    • Insights
    • Leadership Disrupted
    • Observe
    • Press
  • Locations
  • About Us
    • AESC Membership
    • Candidate Charter
    • CEOx1Day
    • Inclusion and Diversity
    • Opportunities
    • Contact us
  • Opportunities
    Odgers Berndtson logo
      • Home
      • Industries
      • Consumer | Entertainment | Sport

      Consumer | Entertainment | Sport

      As the relationship between consumers and businesses transforms beyond recognition, the brand remains the most important element in their relationship.

      Executives across the consumer, entertainment and sports industries must ensure that consumers and brand sit at the heart of every strategic decision. New technologies, changing consumer behaviour and the ubiquity of online marketing are having a profound effect on the relationship between these sectors and their customers.

      The Sports Practice

      For sports teams, maintaining their brand on and off the field is of vital importance. Sporting excellence is just one element of brand success. Teams must capitalise on mobile and online technologies, delivering their brand to existing and emerging markets and engaging fans on an exceptional scale.

      The Media & Entertainment Practice

      From streaming to online piracy, new technologies have transformed the media and entertainment industries. Executives need to embrace and reinvent technologies in order to secure the long-term sustainability of their organisations.

      The Consumer & Retail Practice

      Consumers now have unprecedented access to brands and to product information online. To gain the advantage in this new digital era, organisations use data insights to drive product development, redefine the retail experience and place their brand above their competitors.

      • Share
      • Find a consultant

      Consumer Goods

      Gaming

      Media, Entertainment & Publishing

      Retail

      Sport

      Travel, Leisure & Hospitality

      People

      Explore people

      Read next

      How Paul Polman wants to change the world - Part 2

      Paul Polman, former CEO Unilever CEO, talks to Odgers Berndtson’s OBSERVE about his new sustainab...
      Read

      The rapid rise of the Chief Sustainability Officer

      Is the Chief Sustainability Officer about to become the most crucial member of the C-suite guidin...
      Read

      How Paul Polman wants to change the world - Part 1

      Paul Polman, former CEO, Unilever, talks to Odgers Berndtson’s OBSERVE about his continuing comm...
      Read

      People, planet and profits

      How sustainability boosts performance and attracts talent
      Read

      Follow us

      © Odgers Berndtson A member of the Association of Executive Search and Leadership Consultants (AESC)
      • CEOx1Day
      • AESC Membership
      • Terms & Conditions
      • Privacy Policy
      1146