Martin Hayes

President, Bosch Southeast Asia/
Managing Director, Bosch Singapore

Martin Hayes has helmed the business operations of Bosch in Southeast Asia as president and in Singapore as managing director since 2011. Under his leadership, Bosch has doubled its sales and manufacturing footprint across the region to close to 20 offices, seven manufacturing plants and nine R&D centres.

Presently, Mr. Hayes is vice chairman of the EU ASEAN Business Council, of which he is one of the founding members; Vice President of the Singapore German Chamber of Industry and Commerce (SGC) and chairman of its Automotive Committee Roundtable, as well as a board member of the Singapore International Chambers of Commerce (SICC) and 2nd deputy chairman of the chamber’s ASEAN committee.

He is also an active contributor to the Centaur Group of Senior Management Leadership Program, which is affiliated to the Cranfield University, UK. Mr. Hayes is a certified member of the Institution of Engineering and Technology, UK (IET). Mr. Hayes is passionate about promoting shared business interests in Asean, especially for technological advances in automotive sector, digitalization and the Internet of Things (IoT).

Since assuming the role as president of Bosch for Southeast Asia, Mr. Hayes has spoken at numerous conferences and high profile events. Recently, he delivered a speech at the EU Asean Business Summit 2018 as well as a keynote at the German Singaporean Mobility Forum 2018 on the future of urban mobility. He also participated in the 16th Asia Pacific Conference of German Business (APK) in Jakarta, November 2018, and the ASEAN Finance Ministers & Central Bank Governors Meeting 2019 in Chiang Rai, April 2019.