President, Bosch Southeast Asia/
Managing Director, Bosch Singapore
Martin Hayes has been the president of Bosch for Southeast Asia, as well as the managing director of Bosch for Singapore since 1st January 2011. Up until October 2014, he was also the managing director of Bosch in Malaysia. Based in Singapore, Mr. Hayes is responsible for driving the Bosch business in the region.
Mr. Hayes was formerly Executive Vice President at Bosch Automotive Thailand Co. Ltd, Rayong, Thailand, responsible for automotive Original Equipment (OE) sales to customers in Southeast Asia and Australia. He was also a director of the Board since January 2006. He was instrumental in setting up the sales organization across the region and for developing sales growth with OE manufacturers.
Born in Hornsea, the United Kingdom, Mr. Hayes went on to study Electrical and Electronic Engineering at Portsmouth University, where he obtained a 1st class honours degree.
Mr. Hayes joined the Bosch Group in Germany in August 1987 after stints at Marconi Underwater Water Systems Ltd as a design engineer, and Factron Schlumberger as a manager for test and development. Since then, he has amassed a wealth of international management and leadership experience in several functions, including global responsibilities. Over the past 25 years, he has worked in Germany, the United Kingdom, and Thailand before arriving in Singapore.
Presently, Mr. Hayes is vice president of the EU-ASEAN Business Council, of which he is one of the founding members; a board member of the Singapore International Chamber of Commerce (SICC) and chairman of the chamber’s ASEAN committee; as well as a board member of the Singapore-German Chamber of Industry and Commerce (SGC) and chairman of its Automotive Committee Roundtable. He is also an active contributor to the Centaur Group of Senior Management Leadership Program, which is affiliated to the Cranfield University, UK. Mr. Hayes is a certified member of the Institution of Engineering and Technology, UK (IET).
Since assuming the role as president of Bosch for Southeast Asia, Mr. Hayes has spoken at numerous conferences and high-profile events. Recently, he delivered a speech at the EU-Asean Business Summit 2018 as well as a keynote at the Singaporean-German Mobility Forum 2018 on the future of urban mobility.