David Haddad

CEO, IPG Mediabrands Singapore

David has over 17 years of experience within the media industry, commencing his career in 2002, and progressing through various functions of a media agency including; trading, planning, client service, strategy and management roles across Australia and Singapore.

In 2010, David joined IPG Mediabrands’ owned agency UM as a Group Director. Over a six year period at UM Sydney, David managed the Microsoft account across APAC as well leading major accounts including the NSW Government, ING Direct, Coca-Cola and News Corp Australia. In December 2014 David was appointed to General Manager of UM Sydney leading the Sydney office operations across clients, culture and commercials.

September 2016 saw David move from Australia to Singapore and take the position of Managing Director for IPG Mediabrands Singapore covering agencies including UM, Initiative and the integrated communications capabilities powered by IPG Mediabrands. David moved into the position of CEO, IPG Mediabrands Singapore, in April 2018.

David has many career highlights including:

- Agency of the Year (UM Australia) 2013, 2014 & 2015
- Campaign of the Year (Coca-Cola South Pacific) 2015
- Campaign Asia 40 Under 40 in 2017

David is a highly effective agency leader and most recently has been noted with growing the Singapore business in sheer size of people, clients and capability. He is responsible for the overall quality control across all areas of IPG Mediabrands’ product and service delivery.

David is a firm believer that people are the true product of any agency and that as a leader, it is a critical priority to attract, develop and retain talent to ensure that long term careers are a reality for the future of the advertising and media industry. It is also David’s belief that media is a truly dynamic sector that is constantly evolving and adapting to changing consumer needs. He sees the future of the industry continuing to evolve with consumer adoption of new technology, and that agencies have never been in a better position to partner with marketing teams to develop a truly collaborative, effective and consultative relationship that is focused on delivering engaging work and strong business results.