IRL
Digital Platforms
Digital platforms provide products, services and experiences directly to the consumer.
From social media giants, consumer apps and online commerce, these virtual service providers must continually innovate their offering to maintain their position and grow mindshare. Today, standing still is going backwards.
Without a physical presence, these platforms rely on enhanced customer experience, continual innovation, and brand loyalty. They have become masters of the data economy, harnessing customer insight to provide the best solutions to millions every day.
This data economy, combined with our on-demand culture, has created increasingly personalised products and services from these digital platforms that are intuitive, targeted and essential.
The challenge for digital platforms is to constantly innovate in how they engage with consumers. Technologies including data analytics and AI are utilised to predict future trends and buying behaviours. These digital platforms aim to know what you want, before you do.
