Penny James

CEO, Direct Line Group

Penny James was appointed Chief Executive Officer of Direct Line Group in May 2019, having previously held the role of Chief Financial Officer since joining the Group in November 2017.

Penny has extensive financial services experience, having been Group Chief Risk Officer and Executive Director at Prudential plc, where she was responsible for leading risk oversight globally. Before this, Penny was Director of Group Finance at Prudential. She had previously been Group CFO at Omega Insurance Holdings Limited and CFO, UK General Insurance, at Zurich Financial Services. Penny was also a NED of Admiral Group plc from January 2015 to September 2017.

Penny is an Associate of the Institute of Chartered Accountants in England and Wales.

Penny is a Senior Independent Director of Hargreaves Lansdown plc, Deputy Chair of the FCA Practitioner Panel and a member of the Association of British Insurers’ Board.

Direct Line Insurance Group plc

Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range ofgeneral insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.

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