CEO, The FA
Mark became CEO of The FA on 1 August 2019, heading up the team of 900 and taking full responsibility for the National Governing Body. The FA has a broad range of responsibilities across football in England, including the 24 national teams, FA Cups, the FA Women’s Super League, all grass roots football, all rules and regulations and the running of English football. It has an annual turnover of £440m.
He joined The FA in August 2016 as Chief Commercial and Football Development Officer where he was responsible for the commercial, marketing, digital and participation functions at the organisation. These included responsibility for all revenue streams across The FA and Wembley, such as broadcast, sponsorship, licensing, hospitality, and diversified revenue streams. In his time running the commercial function, annual revenue at The FA rose by over £100m. Mark was also responsible for all marketing output across the organisation, including award winning campaigns for the England football teams.
Mark has received wide industry recognition including being recognised as one of the 100 most influential marketers by the Global Marketing Congress in 2015, the Drum Digerati 2018 and UK Sponsorship Personality of the Year in 2015.
He previously held the position of CEO EMEA for Fuse Sports & Entertainment, responsible for running one of the fastest growing businesses in the sector. During his five years of leadership the team grew from 18 people to 245 across 17 offices. The client portfolio included 10 of the top 30 global brands.
Mark joined Fuse in 2011 from his position as Director of Marketing for the America’s Cup Event Authority in San Francisco, where he helped transform the global event.
Mark has negotiated over $2bn of partnerships across a variety of platforms in sports, arts and music. He has an MBA with a track in International Marketing from ESLSCA in Paris where he became the first person to record a summa cum laude for an MBA.
Mark is married with two children.