Laura Tenison

Founder & CEO, JoJo Maman Bebe

Laura Tenison

As the Founder and CEO of JoJo Maman Bébé, Laura Tenison MBE has grown the company organically from its start-up in 1993 to become the UK’s leading boutique mother and baby omni-channel retailer. She manages a team of 7 dedicated directors, each with their own expertise.

With start-up capital of just £50K and two part-time members of staff, JoJo now has a gross turnover of over £60M and employs over 900 people. The company has 94 stores across the UK and Ireland continues to expand domestically.

Internationally the business sells across the globe on a small scale and concentrates on building brand awareness globally via trade sales. Business to consumer sales have grown around 200% over the past two years in the US and the first retail stores opened in Connecticut & New Jersey in Summer 2018.

JoJo Maman Bébé is a Certified B Corp which audits and cements for longevity the company ethos of putting people and the planet above profit.


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