Every economist agrees that India, alongside China, represents the biggest market opportunity for western companies over the long term. The opportunity is clear. The challenge is one of timing though, as most technology vendors measure performance each year, not on the long cycles that economists see.
Gaurav Seth, Partner in Odgers Berndtson's Global Technology practice, and based in India, explores some of the issues.
Based on our experience, we estimate that over the last decade, even during times of double digit GDP growth, less than 20% of Global Technology Vendors with an investment in India have tasted real success. Others have struggled to survive, and some have even closed their operations and withdrawn from the India market.
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Global executive search firm Odgers Berndtson partners with UK Hospitality, BT Sport and Elliotts.