DEU
Software & Cloud
Software has become the most dynamic pillar of the technology sector. It is all-encompassing, with applications helping businesses run. Wide-ranging software covers everything from data analytics to cyber and from AI to augmented reality. These applications are the engine that power the sector.
Software disrupts itself, in a constant loop. Well-funded start-ups compete with established industry icons in a constant innovation race to provide real business transformational impact.
As-a-Service platform providers have changed the consumption model forever and with new solutions entering the market daily, the disrupters become the disrupted quickly.
Early-stage software start-ups, their agility remains one of their greatest assets. For more established firms, it is their size, scale and longevity. The tech giants must also continue to innovate and stay relevant and compete head-on for the most important asset; agile leaders who can drive growth and win market share.
