Software disrupts itself, almost on constant loop. This is why Software is the most dynamic pillar of the technology sector.
Well-funded start-ups compete with established industry icons in a constant race for innovation to provide real business transformational impact.
Born in the cloud SaaS providers have changed the consumption model forever and with new solutions entering the market daily, the disrupters become the disrupted.
For early stage software start-ups, their agility remains one of their greatest assets. For more established firms, it is their size, scale and longevity. Larger tech businesses must innovate to stay relevant and compete head-on for agile leaders who can drive growth and win market share.