In a world where reputations can take years to build, and a day to be destroyed, businesses require skilled communications leaders to protect their reputation and communicate their objectives
The rise of online and social media has diminished the traditional gap between internal and external stakeholders. How firms communicate with their stakeholders has become almost as important as what they are communicating.
With increasingly demanding and savvy customers, organizations must seize the opportunity to advance their corporate agenda online, without leaving themselves open to attack.
Internally, complex business transformation and the expansion into new markets and cultures requires a comprehensive internal communications strategy that will continue to engage and inform employees, and internal stakeholders.