CAN
Consumer Goods
Consumer goods and FMCG companies must develop a consumer-centered approach to product development and marketing
Consumers are more knowledgeable than ever and with direct access to manufacturers via social media, consumer goods companies must engage their customers and center their business strategy around them.
From food and beverage producers, to toiletries and clothing companies, organizations must utilize consumer data to create successful products and optimize their global marketing and supply chain.
Canada
Canadian consumer goods companies face these challenges and more, as a lot of good talent—particularly in strategic roles—is heading south of the border. Finding forward-thinking individuals to fill these holes is difficult for many companies, due to the current weakness of the Canadian dollar and Canada’s stringent employment laws.
At Odgers Berndtson, our consumer practice is the largest of its kind in Canada. We have tremendous experience helping Tier 1 and 2 companies repatriate Canadian talent as well as help connect leading global talent with Canadian organizations.
With extensive experience in the consumer goods space—and a large and established global network—we can help you find the industry and functional specialists you need to compete.
People
Insights
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