Co-Founder & CEO, Kicking Horse Coffee
Kicking Horse Coffee Co-Founder and CEO, Elana Rosenfeld, is passionate about doing business with a purpose.
Elana developed her own interest in the fine food industry while watching her mother pioneer a gourmet food business in Toronto in the 1970’s. After studying at McGill University in Montreal, a dream of living in the mountains drew her west, to the East Kootenay town of Invermere, BC.
Elana launched a series of ventures, including a seasonal fruit stand and a whole food café, before discovering her true passion in the coffee roasting business. Today, Kicking Horse Coffee is Canada’s #1 Organic, Fairtrade Coffee, recognized nationally and abroad for its exceptional quality, ‘kick-ass’ taste and playful brand.
Elana sits on the board for Nature Conservancy of Canada and spends her downtime with her two daughters. She is proud to do business in the Kootenays, enjoying mountain biking, skiing, yoga and stand-up paddle boarding - all from her company’s backyard.