Carolyn Spriet is a consumer-packaged goods executive with 25+ years’ experience leading Private, Private Equity and Tier One Multinational organizations and championing the growth of many of Canada’s most recognized household and retailer brands. She is currently the President of Hallmark Canada, responsible for local strategy and operations, and driving sales in the Drug/Mass/Club/Grocery channels and the Hallmark Gold Crown independent retail stores.
Prior to joining Hallmark, Carolyn was General Manager of Sun Products Canada, a division of the $2B North American private equity-backed consumer products company that was formed with the acquisition of Unilever’s laundry business. Carolyn was responsible for the 2008 start-up of the Canadian company and built that organization for eight years until its successful sale to Henkel AG, a global CPG Multinational. As General Manager, Carolyn was responsible for the stand-alone $200 MM Canadian operation, including all functional strategy development, financial results, and leadership of the 70-person team.
Prior to Sun Products, Carolyn had a successful 16-year career at Unilever Canada. During this time, she held progressive marketing and sales leadership roles in all three company business units: Food (Becel, Ben & Jerry’s, Lipton), Personal Care (Dove, Degree, Axe) and Homecare (Sunlight, Vim, Snuggle). As a lead of the Unilever Laundry Divestiture team, Carolyn and her colleagues led the sale process with prospective buyers and ultimately executed the transfer of the business to private equity.
Carolyn holds an Honours Business Administration degree from Wilfrid Laurier University. She lives in Toronto with her husband, Jeff, and three children. Outside of work, Carolyn enjoys anything that gets her outdoors and active - skiing, snowboarding, hiking and travel.