The next five years could be crucial for your business. There are significant and varied changes on the horizon and the business landscape of 2020 and beyond will be fraught with uncertainty and challenges. Market volatility will increase due to globalisation, a shifting power base from Europe to beyond and an ageing population; technological development puts you in danger of becoming outdated rapidly; customer expectations will become more dynamic; and new methods of human resources will be required to engage employees.

At the forefront of these changes will be a new kind of leader – the SuperCEO. He or she must be tough, professional, have incredible vision and be capable of managing transformation.

Only the bold will survive: five ‘supermissions’ for the future superceo


Implement clear and simple strategies that turn uncertainty into real results. A focus on communicating these strategies clearly will be key to reaching objectives.


Involve the customer in the design and launch phase, along with your own dedicated team, and innovate continuously.


Find methods of engaging the ‘pro-consumer’– an increasingly professional consumer with greater demands and a desire to live unique experiences. Only companies that listen and satisfy the ‘customer journey experience’ will succeed.


Learn to adapt to constantly evolving technology, and to manage a testing period of constant change and continuous obsolescence.


Vital for achieving the other missions; create, empower and develop people, talent, integrity and confidence to succeed. 

The Odgers Berndtson report ‘The Vision of CEOs 2015-2020: 30 pieces to SUPER-vive’ is the result of in-depth research that included interviews with more than 300 senior executives of major companies in 16 sub-sectors in Spain and Portugal.



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