As the relationship between consumers and businesses transforms beyond recognition, the brand remains the most important element in their relationship.
Executives across the consumer, entertainment and sports industries must ensure that consumers and brand sit at the heart of every strategic decision. New technologies, changing consumer behaviour and the ubiquity of online marketing are having a profound effect on the relationship between these sectors and their customers.
The Sports Practice
For sports teams, maintaining their brand on and off the field is of vital importance. Sporting excellence is just one element of brand success. Teams must capitalise on mobile and online technologies, delivering their brand to existing and emerging markets and engaging fans on an exceptional scale.
The Media & Entertainment Practice
From streaming to online piracy, new technologies have transformed the media and entertainment industries. Executives need to embrace and reinvent technologies in order to secure the long-term sustainability of their organisations.
The Consumer & Retail Practice
Consumers now have unprecedented access to brands and to product information online. To gain the advantage in this new digital era, organisations use data insights to drive product development, redefine the retail experience and place their brand above their competitors.
Former manager of the Icelandic and Swedish national football teams, talks to Observe
Interview with Ann Sherry AO, Executive Chairman of Carnival Australia
In a wide-ranging discussion, Dr Marijn Dekkers, recently appointed Chair at Unilever, talks to V...