Managing Director MEA, Dyson
Youssef Mouallem is a senior multi-disciplinary professional, with vast experience across the total Value Chain (from factory to consumer) with a focus on strategy deployment and general management. He has worked across various industries, from Technology to Aerospace and FMCG, and in various geographies from North America to the Middle East and Africa.
During his one year in this position, he has headed up Dyson’s re-positioning and new distribution network at both the domestic and international level, as well the go-to-market strategy to support the global company direction during a period of major expansion and growth for the company.
Dyson MEA is now seen as a crucial part of the Dyson global business. With his insight and experience in a wide variety of sectors, he has been key to Dyson’s aspiration to become the leading household appliances technology brand in the region.
Prior to joining Dyson, he worked with world-leading multinational entities, including in Canada, and the MENA region, especially in the technology, aerospace, and consumer product sectors. These companies included both consumer and corporate brands, CAE, Mars Inc., and Wrigley’s - a Mars Inc. company, as its General Manager, Middle East and Africa.
Fluent in English, Arabic and French, Mouallem holds a Master’s in Manufacturing Management from the renowned McGill University in Canada.