Faraz Khalid

CEO, noon.com

Faraz Khalid, CEO, noon.com

Faraz Khalid is the Chief Executive Officer of noon.com, is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar. noon was founded with the mission of building an ecosystem of homegrown digital companies from the region, for the region to safeguard the future of the Middle East’s digital landscape. noon’s consumer platform first went live in the Kingdom of Saudi Arabia on 12th December 2017 and has grown to become the region’s leading online shopping destination with operations in KSA, the United Arab Emirates and Egypt.

noon employs some of the brightest young Saudi, Emirati, Egyptian and Arab talent, fully focused on building a market-leading platform that helps local businesses compete better, as well as driving innovation and entrepreneurship. Primarily a digital e-commerce platform utilizing homegrown technology capabilities, noon has rapidly built deep native capabilities in its marketplace, fulfilment, logistics and payments platforms. noon.com is a proud digital ambassador of the region.

With an MBA from The Wharton School, Faraz has accumulated experience in building e-commerce platforms and in creating distinctive and long-term value for stakeholders.

Prior to his appointment at noon Faraz was co-founder and Managing Director of local e-commerce startup and the Middle East’s leading fashion online retailer, Namshi. With proven experience and hands-on knowledge in building, launching and scaling successful e-commerce enterprises in the region, Faraz leads a team of dedicated professionals in driving the operations of noon.

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