Irina is focusing on B2B marketing, entertainment marketing and employer branding.
Prior to joining Odgers Berndtson Irina was working for a leading international recruitment agency where she was responsible for creating and executing marketing recruitment campaigns and for developing HR Brand of Sochi 2014 Organization Committee.
As a marketing director Irina has started up and promoted a national kids entertainment project "Mult v kino".
Before that she was working for an advertising agency where she was responsible for creating and executing promo-campaigns for a number of well known international brands.
Irina graduated from Moscow Aviation Institute with degree in international economics and marketing. Later gained a Film Director degree in Russian State University of Cinema (VGIK)