In the last 25 years, Asia Pacific (APAC) has experienced explosive economic growth and German industrial companies have ridden the wave. There are currently over 9,000 German subsidiaries operating in the APAC region.  DAX companies now generate almost 17% of their revenue from the region. Compare APAC growth to the sluggish markets of Europe and North America and it is clear that APAC will remain a priority for German industrial companies.

However, despite the successes, how well equipped are German companies to tackle the current and emerging challenges in the APAC region? How have they adapted their leadership to succeed in the APAC market? What aspects of APAC culture should German companies adopt in order to remain ahead?

“Winning in APAC – The German Way” has focused on how German companies are shaping their APAC leadership to deal with the challenges of the next decade.  The following key themes emerged-

  • APAC is one region but many different markets
  • The challenge of developing local leaders
  • Scarcity of talent
  • The cultural divide
  • Glass ceiling for Asian talent

Winning in Asia Pacific - The German way

This paper is the result of a collaborative effort between Odgers Berndtson consultants from across Asia Pacific. Contributors to this paper include: Alasdair Spink, Yan Vermeulen, Roger J. Marshall, Phil McCann, Colin Wong, Seiji Iwamura, and Manish Varghese.

Alasdair Spink

Alasdair Spink is Managing Partner of Odgers Berndtson India and is based in New Delhi. He also leads the Asia Pacific Industrial Practice. With almost 20 years of experience in executive search, h...

Yan Vermeulen

Yan Vermeulen is a Partner in the Odgers Berndtson Singapore office. As Head of the Southeast Asia Industrial practice, he specializes in senior executive assignments for Manufacturing, Chemical, E...

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