Andy Cunningham is a communicator, marketer and entrepreneur who needs little introduction.

After famously helping to launch Apple with Steve Jobs, she has been at the forefront of branding, positioning and communicating emerging technologies for over 30 years.

Andy is the founder and president of Cunningham Collective, a brand strategy firm dedicated to bringing innovation to market. She is soon to publish her first book, Get to A-Ha!

Odgers Berndtson’s Corporate Communication Practice was delighted to host Andy’s masterclass on effective positioning strategy on January 12th 2017.

Watch Andy's full masterclass below:

Hannah Peech

Hannah is the Head of the Corporate Communications practice at Odgers Berndtson. Hannah spent four years working in our not for profit practice managing CEO and Board recruitment before moving to l...

Insights

Insight

Preparing for the Emerging Markets revival

Relative to Developed Markets (DM), the last five years have been a difficult time to be an Emerg...

Insight

A corporate affairs function for the modern world

In today’s world of instant news and citizen journalism, reputation can make or break a balance s...

Insight

To stay, or not to stay?

We are experiencing a perfect storm of organisational transformation, fed by changes in demograph...